What is a good logo design? - By: Rabiaa

A logo is the graphical representation of a trademark or a brand. It’s shape, color, typeface, etc. should be distinctly different and unique from your competitors. It is the first impression of your product or services that you offer, so the mark should have some meaning and must be impressive enough to memorize for a long time. With the absence of a memorable, eye catching and meaningful logo design, a business - no matter how small or large - will fight an uphill battle when it comes to name and brand recognition. With great logo design, a company's name will resonate clearly with all of their customers. There are two key ingredients that go into the logo development process. The first and the most important element is the logo's text. Not only do words convey meaning, the "look" of words conveys meaning as well. The look of a company's name is as important as any graphic or picture that accompanies it. Great graphic designers know how to use different fonts to convey different meanings and emotions to their audiences. The importance of a good logo design in Corporate Identity Corporate identity is the front line of your company's services. It's the company asset that represents your position in the marketplace. While your logo design is the visual signature of your idea, product or service, its practical use is the centerpiece of your corporate communications, as your corporate identity. A logo is the only thing that ties together all your corporate identities. In a competitive business environment, a good logo design enables you to create and capture business value to win market share, enter new markets and gain competitive advantage. A good logo design is the cornerstone to the Corporate Branding To give the nutrients and vitamins to your growing business, first you need to grow your logo design into a brand and connect your employees, partners, and customers to a singular business vision in the marketplace. The goal of a logo design is to mature from a representational symbol of a company, service, or product, into an expectation of performance in the mind of consumers. Being a central Branding tool, a good corporate Image or logo design expresses one’s company identity, vision, values and directions. A creative logo is what makes a company special and unique and leaves a long lasting impression onto your clients.