SMS Advertising for Business Owners - By: David Urmann

Text messaging is one of the fastest ways to communicate with others. It is now being utilized by many business owners as a way to advertise their products and services. Text messaging is an effective way for small business owners to communicate with their clients. This is called text messaging marketing, the trend for many businesses today. Through text messaging, business owners can save a lot of time and money while providing them a way to offer excellent customer service and helps increase their sales. Text messaging brings sensitive information related to the client’s demand in real time. Text messaging is more private than a phone call, allowing the receiver to read the message at his own convenient time. Text messaging is a cheaper alternative to promote business and services. It is however of great importance that when advertising using SMS, keep you message clear and short. The readers frown on lengthy and wordy advertisements. There are plenty of different businesses and industries that could benefit from using the SMS in advertising. In real estate, agents can easily text to their prospective buyers the available properties and allow them to schedule appointments and viewing. Condo owners can also send text messages to their tenants and remind them of their dues. For doctors, dentists, salons and fitness centers, an SMS can be sent to remind clients of scheduled appointments. The client as well can immediately confirm if they are available. It helps build a good business relationship with clients. For retailers, they can inform their clients of any delivery schedules or if there are any problems with their orders. The good thing with SMS is that the client is well informed of their orders. It establishes trust from your client and brings in increased sales. For television networks, text messaging can be used to ask viewers to vote for a contestant of a TV show. This method is being used in many television networks around the world. It does not matter what business you have, you will be happy to know how SMS advertising could greatly help your business in generating sales without having to spend thousands of dollars for advertising. Website owners are also taking advantage on the capability of SMS to provide users easy access on various services they offer such as downloads of ringtones, wallpapers and games for their mobile phone. With SMS they are able to gain more revenues. SMS is becoming the latest innovation for advertising. It serves as a channel of communication between companies and their clients. For the logistic companies, they also deploy their delivery teams and personnel with mobile phones and use SMS to track deliveries and monitor inventories through text messaging. Same goes with corporations where they maximize the capability of text messaging to get sales reports from their foreign counterpart. With SMS, updates are instantly available in a fraction of time. Text messaging has gone a long way from a simple peer to peer communication to becoming a very effective business tool. It is the fastest and the most convenient way to advertise and reach a wider market base in a simple touch of a finger.